Content Writing Best Practices: Website Copy

Although it falls more under copywriting, website copy and content blend into one.

We’ll discuss the type of site copy a client will typically ask you to write, the purpose and techniques of each, and the process of working with clients to produce the perfect website copy – (pretty much) hassle-free

*This session is a part of the Writing Concentrated Track

Content Writing Best Practices: Blogs and Article Writing

The bread and butter of what we do here at ATC: we’ll discuss the difference between the two forms, what each form requires, technique-wise – and how to create the best blog and/or article for each and every client (and how to keep them coming back for more).

*This session is a part of the Writing Concentrated Track

Content Writing Best Practices: Social Media Copy

Social media continues to evolve, and we’ll look at the best techniques and practices for each platform – Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

We’ll discuss repurposing content, and the best social media platform for your client’s end users and content goals.

*This session is a part of the Writing Concentrated Track

Content Writing Best Practices: SEO & PPC

Ah, my favorite! SEO and PPC are, at worst, confusing as hell – and at best, nifty little upsells you can add to your service list!

We’ll discuss how to implement both of these into your client’s content strategy, your exact job spec as a content writer, and both forms’ best practices.

*This session is a part of the Writing Concentrated Track

Content Writing Best Practices: Email Marketing

Email copy and marketing is an art form – and I should know: I wrote subject lines for 2 years straight.

We’ll discuss the different components of an email, the larger email marketing strategy and how to work with a client to achieve their email marketing goals, as well as best practices and awesome techniques.

*This session is a part of the Writing Concentrated Track

Content Writing Best Practices: Your Vote

Perhaps there’s soemthing you wish to cover and we’ve not gone through it yet: in the previous session, the class will vote on the topic they’d like me to present in this session.

We will narrow down the topics into a maximum of three.

Working with Clients

Perhaps the most popular lesson I’ve taught yet – I spill the beans on the fine art of working with clients. From A-Z. If there’s one session you can’t miss, it’s this one. 

Note – this (and every) session is a safe, non-judgemental space – and you’ll get to hear (and see) some of my client horror stories from over the years 🙂 

*This session is a part of the Business Management Concentrated Track

How to Find New Clients

The moment you’ve all been waiting for: the secret to finding clients who are worth your time and effort.

I’ll give you my top-secret formula for finding – and keeping the clients you’ll want to work with, who deserve your wonderful content, and who will keep coming back for more – and yes, they really do exist. 

*This session is a part of the Business Management Concentrated Track

Freelance Admin on Warp Speed

In this practical session, you’ll get a hardcore breakdown of every single administrative and financial aspect of opening and running a freelance business in Israel. 

We will also discuss taking the next steps in your business – when to outsource, leave your job or when to scale.

*This session is a part of the Business Management Concentrated Track

Concentrated Tracks

These are where I’ve split the course sessions into two distinct, specialised tracks – 

1. The Writing Track – where you’ll learn the techniques and best practices of specific types of writing (see each session breakdown)
2. The Business Management Track – where you’ll learn the ins and outs of how to handle your freelance content writer business (see each session breakdown).