A Content Overview – How to Write a Review

By Felicity Kay Felicity@allthiscontent.com Can you even remember the last time you tried out a new service or product without reading an online review? We’re guessing it was a long time ago. Recent studies have found that 92% of consumers read online reviews before making a purchase. This is a scary statistic for business owners, […]

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email marketing - all this content blog

A Content Overview – How to ‘Do’ Email Marketing

By Felicity Kay Felicity@allthiscontent.com When it comes to generating leads and client retention nothing beats email marketing. For the past 10 years, email marketing has been the most effective and cost-efficient method to connect with existing clients and attract new customers. Far more people use email than social media, and it’s a better long-term solution […]

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A Content Overview – All About Case Studies

By Annabelle Amery  Annabelle@allthiscontent.com  When thinking about investing in a service or product, what’s the first thing you do to find out if said product is the real deal? Ask friends? Look for reviews? Or better yet, case studies? With 9 out of 10 consumers reading online reviews to determine the quality of a business, […]

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About Page | All This Content Blog

The True Value of an About Page

By Annabelle Amery Annabelle@allthiscontent.com When visitors land on your website, the first place they’ll stumble upon is your homepage. If they like what they see, they’ll dig a little deeper and more likely than not, end up on your ‘About Us’ page, to learn a bit more. You’d be surprised to know just how much […]

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content marketing 2018 | All This Content

Why Content Matters More Than Ever in 2018

By Rachamim Kennard  Rachamim@allthiscontent.com It’s 2018 and content is king. Here’s why: 2017 was a remarkable year. Donald Trump was inaugurated as the 45th President of the United States, Robert Mugabe was deposed cryptocurrency entered the frenzy phrase And, outbound marketing died Well, it didn’t die altogether, but it’s certainly on life support. New technological […]

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SEO Content Writing 101

By Annabelle Amery  Annabelle@allthiscontent.com Let’s Get Back to Basics: What is SEO? With SEO swiftly becoming one of the fastest changing channels in today’s digital marketing age, it’s all the more important for businesses to keep up with the times. Businesses must remain malleable when it comes to not only SEO, but also their marketing […]

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Content writer - All This Content

What Does a Content Writer Do, Anyway?

By Rachamim Kennard Rachamim@allthiscontent.com Well, we write of course! But obviously, it’s not that simple. Like many professions, a content writer’s job is hard to define, as it can vary from project to project. Yet, there are several underlying aspects of content writing which all forms share. These include writing engaging and readable content, editing […]

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