By Felicity Kay, CEO of All This Content If I had a penny for every time I heard someone (hey, my past-self included) complain about their writers not supplying a perfect, finished product, I would be so rich that I wouldn’t need to work (and you wouldn’t be reading this post). The fact of the […]
Here we go – one of my personal ‘pet peeves’. Those of you who’ve personally spoken with me have full permission to sit this blog post out, as you’ve likely heard it all before. But, for those of you who haven’t yet heard my views on this, or are just looking for the best way […]
By Felicity Kay, ATC’s CEO If you’re reading this, then you might have seen that things look a little bit different around here. …not too different: we still have our super-cool cat logo, but otherwise, everything is new, improved – and even more awesome. We’ve been incredibly busy changing absolutely everything about the way we […]
Make sure you’re sitting comfortably for this one! Understanding the importance of the relationship between content and SEO is a bit like the relationship between fish and chips, a cup of tea and a biscuit or a knife and a fork – sure, you can try to have one without the other, but you’ll only […]
Yes, we know: content is king, and blogging is one of the most flexible mediums to achieve most if not all, of your content marketing goals. But, as great as corporate blogs are, they’re only as good as they are effective: all of which begs the question – does your company blog need a shakeup? […]
If ebooks aren’t your thing, or if you just want to hear expert-level tips directly from, well – an expert, then good news – Join our FREE webinar! Hosted by Felicity Kay, All This Content’s CEO, this webinar will give you a step-by-step action plan for analyzing and optimizing your own content. About the Webinar […]
By Felicity Kay Felicity@allthiscontent.com Can you even remember the last time you tried out a new service or product without reading an online review? We’re guessing it was a long time ago. Recent studies have found that 92% of consumers read online reviews before making a purchase. This is a scary statistic for business owners, […]
By Felicity Kay Felicity@allthiscontent.com When it comes to generating leads and client retention nothing beats email marketing. For the past 10 years, email marketing has been the most effective and cost-efficient method to connect with existing clients and attract new customers. Far more people use email than social media, and it’s a better long-term solution […]
By Annabelle Amery Annabelle@allthiscontent.com When thinking about investing in a service or product, what’s the first thing you do to find out if said product is the real deal? Ask friends? Look for reviews? Or better yet, case studies? With 9 out of 10 consumers reading online reviews to determine the quality of a business, […]
By Felicity Kay Felicity@allthiscontent.com Top quality company website content encourages visitors to stay, see what you have to offer and then convert. Unless you grab the reader right from the off, no one’s going to be reading your company website content. It’s a universal truth, unfortunately, acknowledged, that a user, in need of good content, […]