By Laura Ramsay, ATC Account Manager Now that you’ve decided to find freelance writers and outsource your content to them, it’s time to get serious: how can you use them so that you get exactly what you want? First of all, providing them with a well-written brief is the first priority. Just put yourself in […]
Here we go – one of my personal ‘pet peeves’. Those of you who’ve personally spoken with me have full permission to sit this blog post out, as you’ve likely heard it all before. But, for those of you who haven’t yet heard my views on this, or are just looking for the best way […]
In our last blog update, I told you about how we’d recently smashed everything down, only to build it back up again (and how!). And that’s all great, if you like looking at the past: us lot here at ATC are a bit cross-eyed in that respect: we keep one eye on the present, with […]
By Felicity Kay, ATC’s CEO If you’re reading this, then you might have seen that things look a little bit different around here. …not too different: we still have our super-cool cat logo, but otherwise, everything is new, improved – and even more awesome. We’ve been incredibly busy changing absolutely everything about the way we […]
Make sure you’re sitting comfortably for this one! Understanding the importance of the relationship between content and SEO is a bit like the relationship between fish and chips, a cup of tea and a biscuit or a knife and a fork – sure, you can try to have one without the other, but you’ll only […]
Yes, we know: content is king, and blogging is one of the most flexible mediums to achieve most if not all, of your content marketing goals. But, as great as corporate blogs are, they’re only as good as they are effective: all of which begs the question – does your company blog need a shakeup? […]
You might recognize (and loathe) the buzzword-ish nature of ‘content writing’ and ‘PR’ – but, as the times are a-changing, so is the way in which we network, make a name for ourselves and get noticed. This is even truer of the PR world: while ‘Public Relations’ might conjure up images of smooth-talking Yuppies, schmoozing […]
By Felicity Kay, All This Content’s CEO I know what you’re thinking, as you stare out of your office window at 4pm on a weekday. You’re hastily planning your triumphant breakout from the slavery of a desk job, aren’t you? You might long for the day when you could leave behind the 9-5 life, and […]
Whether you’ve decided to dip your toe into the blogging water and are finding it tough, or if it’s a case of the responsibility falling on you and you have no idea where to start, this is the blog post you need. Here at ATC, we’re all about making content awesome – whether it’s us […]
Whether you’re a busy member of the Marketing team or putting all of your energy into making your e-commerce site grow, one thing’s for certain: that content you need so badly isn’t going to write itself. Unfortunately, when it comes to the nuts and bolts of it, finding the time to actually sit down and […]