6 Reasons Why You Should Be Outsourcing Your Blog
Whether you’re a busy member of the Marketing team or putting all of your energy into making your e-commerce site grow, one thing’s for certain: that content you need so badly isn’t going to write itself.
Unfortunately, when it comes to the nuts and bolts of it, finding the time to actually sit down and get your all-important content written is just half the battle. Taking into account other considerations – that, when push comes to shove, you’re not actually so sure how to craft an effective, compelling blog piece, or how to tell your story effectively in your About page – it might be a better idea to outsource your content needs.
Need more convincing? Here are 6 quick reasons why you should outsource your content – blog, site copy, and otherwise!
It’s Easier, Time-Wise
It goes without saying – just because you can write your blogs and other content, it doesn’t mean you should.
Leaving aside the extra parts of content creation you might not have factored in – the researching, the editing, the posting and sharing, to name just a few aspects – actually putting pen to paper/fingers to keyboard can take a lot out of you, if you’re not a natural writer.
It’s Easier, Marketing-Wise
…which brings us to second part of the time-impact equation: what you end up writing might not be as marketable as you thought, meaning all that time you spent struggling to get anything written (or worse, those 20 minutes you word-vomited it all out, when you should have been eating lunch) as gone to waste.
Ultimately, when things become too frustrating (whether that’s counted as a blank page staring at you, or your sad desk lunch), it’s also all too easy to dismiss inbound and content marketing efforts as just not worth it.
Well, while outbound marketing (having leads come to you) is much less effort, it turns out that inbound marketing (actively attempting to source leads, usually via content marketing) is far cheaper: a 2012 Hubspot study found that inbound lead cost 61% less than outbound leads. And you can be certain that this stands to reason today as well.
The conclusion?
It’s probably more profitable for your budget and time to outsource your content production.
It’s Cheaper
Regardless of whether you’re working in a medium-sized, established business, or you’ve just launched your startup – you always need to keep your eye on your budget or bottom line. When it comes to content creation, hiring an in-house writer can get pretty expensive, pretty quickly.
Just think about it – once you go through the gruelling process of hiring and then training an in-house writer – at which point, you;e already run up a bill both time and money-wise – you then have to add an extra 25% to a salary for social insurance and pension (and otherwise).
On the other hand, the decision to outsource your content sees you paying only for what you need, when you need it, which will save you a lot both in the short-term and long-term…especially if you don’t have constant content needs.
It’s More Professional
…because are you really going to go above and beyond fact-checking everything, optimize, reoptimize and re-reoptimize your title, check your grammar and format everything correctly? We thought not.
However, a content professional you choose to outsource your content to certainly will. Not only that, but you can find someone with a speciality for each and every topic, vertical and the most niche of niches under the sun.
Even more importantly – if you’re considering scaling your business using in-house writers, you might want to reconsider. Unless your in-house writer has the exact expertise, experience and (most importantly) extra time to write for your scaled business’ demands, you’re going to be looking at hiring another writer (and all the stress an expense that incurs).
It’ll Get Done
The most beautiful thing imaginable when you outsource your content is the level of delegation: tell your writer what you want and they work on it, while you do your own work.
Granted, there may be a little back and forth initially when it comes to agreeing on an appropriate strategy, terminology and more…but you’d likely have to go through this yourself anyway.
It’s More Efficient
This one goes without saying – if you really want to invest in your content, there are only 24 hours in a day. You can bet yourself the following things when it comes to content production –
- If it’s you producing it, it will fall by the wayside in the face of more important tasks
- If it’s delegated to a team member, it won’t be good enough (because it never is, is it?)
- If it’s delegated to an in-house writer, you’ll have to fight for priority and time
…and a thousand other facts of life.
To put a finer point on it, just accepting the need to outsource your content can save you time, energy, effort – and even your precious budget!
