Our story begins with our CEO, sitting on the 25th floor of a building and wondering why her content creation team couldn’t just produce what they had been briefed to.
In fact, our story begins before that:
Our CEO, Felicity, had been working her way up in the hi-tech world, and picking up a thing or two about content production as she went.
While she had a professional writing background, she could see how both in-house and freelance content production tended to go one of two ways:
- either content was produced by native English speakers, with little to no writing experience,
- or English-language content was produced by non-native speakers who had the knowhow…just not the native-level ability.
On top of that, she was continuously running into missed deadlines, work that needed heavy editing – and even work that just didn’t live up to her high standards. In fact, receiving anything back was a long, difficult and highly frustrating process.
So, we go back to where we left our soon-to-be CEO, sitting on the 25th floor and wondering why her content creation team couldn’t produce the goods.
And that was when All This Content was born.
Felicity knew she could create the content agency she’d always longed for – and knew other companies must similarly be longing for world-changing content too.